Users will soon have a new feature that enables them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This advancement coincides with a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, ranging from AI artwork to educational videos, and we aim to give people the power to increase or decrease of that, based on their own preferences,” said a company executive.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its service labeled as made with AI. Collectively, in excess of 100 mn media items are uploaded to the platform daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they see by using the topic control option in the platform and selecting the AI content topic. Other topics that can already be controlled under the filter cover news, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to label lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” tag to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a two million dollar awareness program for specialists and organizations to develop informative material about ethical AI use. This project will benefit non-profit groups specializing in teaching computer science.
Platform Protection
TikTok has supported its safety measures, amid controversy over proposals to make redundant numerous safety staff in Britain. It is expected to cut 439 jobs in its trust and safety division in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content before it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
